International Accounting Firms in China— An Empirical Research on Competition and Cooperation |
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作者姓名: | Jianxin Cao Xia Li Yanping Yang |
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作者单位: | [1]associate professor of School of Business Administration of South China University of Technology [2]Master Degree candidate of School of Business Administration of South China University of Technology |
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摘 要: | This article bases on game theory, analyzing the pattern of competition and cooperation of domestic accounting firms and international accounting firms in the view of asymmetric information game. The authors will use empirical research method to analyze equilibrium associating the auditing marketing situations, and give some points on Chinese accounting market development strategy in face of the world's challenges.
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