| Heart in China, Goal in the World |
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| 引用本文： | Li Yinghong Liu Jinliang. Heart in China, Goal in the World[J]. 中国对外贸易(英文版), 2006, 0(21): 26-27 |
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| 作者姓名： | Li Yinghong Liu Jinliang |
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| 摘 要： | Founded in December 1988, Xiamen King Long United Automotive Industry Co., Ltd. is one of the joint ventures with the longest history in coach manufacturing industry. With the product policy of ＂full product category, high performance/cost ratio and fast development of new products＂, King Long has taken up a leading position among domestic coach manufacturers in the largest coach market in the world, as well as developed high technical contents passenger bus products one generation after another. In June 2004, with the brand value of RMB4.908 billion, ＂King Long Coach＂ was listed as one of China＇s 500 Most Valuable Brands released by World Brand Lab.
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| 关 键 词： | 厦门金龙客车公司 汽车产业 海外战略 市场 |
Heart in China, Goal in the World |
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| Li Yinghong,Liu Jinliang. Heart in China, Goal in the World[J]. China's Foreign Trade, 2006, 0(21): 26-27 |
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| Authors: | Li Yinghong Liu Jinliang |
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