农产品区域品牌创建模式研究

在当今品牌消费时代中,人们对农产品的消费越来越注重品牌,农产品区域品牌的实践活动与理论研究也随之逐渐受到关注。通过针对农产品区域品牌创建的分析得出,优势资源禀赋的利用、地方文化习俗的传承、田园体验式休闲农业旅游的开发、龙头企业的带动、中介机构的推动以及地方政府的引导是创建农产品区域品牌的主要模式。并提出了相应的政策建议,以促进中国农业区域品牌发展。

Research on the Establishing Modes of Regional Brand of Agricultural Products

In the era of brand consumption, the more people pay attention to the brand of agricultural products. Practices and theories of regional brand of agricultural products has been gradually attention. The main modes of creating a regional brand of agricultural products have been obtained through the analysis of practices and theories, for example,taking advantage of natural resources, inheriting local culture and customs, developing leisure agricultural tourism,being driven by agricultural leading enterprises, intermediary organizations and local governments. Finally, it put forward the corresponding policy recommendations to promote the development of China＇s agricultural regional brands.