Firms’ reactions to public information on business practices: The case of search advertising |
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Authors: | Rao Justin M Simonov Andrey |
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Institution: | 1.HomeAway, Inc., Austin, TX, USA ;2.Columbia University, New York, NY, USA ; |
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Abstract: | Quantitative Marketing and Economics - We use five years of bidding data to examine the reaction of advertisers to widely disseminated press on the lack of effectiveness of brand search advertising... |
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