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Firms’ reactions to public information on business practices: The case of search advertising |
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| Authors: | Rao Justin M Simonov Andrey |
| Institution: | 1.HomeAway, Inc., Austin, TX, USA ;2.Columbia University, New York, NY, USA ; |
| Abstract: | Quantitative Marketing and Economics - We use five years of bidding data to examine the reaction of advertisers to widely disseminated press on the lack of effectiveness of brand search advertising... |
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| 本文献已被 SpringerLink 等数据库收录！ | |