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Dynamic effects of price promotions: field evidence,consumer search,and supply-side implications |
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| Authors: | Elberg Andrés Gardete Pedro M. Macera Rosario Noton Carlos |
| Affiliation: | 1.Department of Economics and School of Management, Diego Portales University, Santiago, Chile ;2.Graduate School of Business, Stanford University, Stanford, CA, USA ;3.School of Business and Economics, Universidad de los Andes, Santiago, Chile ;4.Center for Applied Economics, Department of Industrial Engineering, University of Chile, Santiago, Chile ; |
| Abstract: | Quantitative Marketing and Economics - This paper investigates the dynamic effects of price promotions in a retail setting through the use of a large-scale field experiment varying the promotion... |
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