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The Effect of Sales Assistance on Purchase Decisions: An analysis using retail video data |
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| Authors: | Jain Aditya Misra Sanjog Rudi Nils |
| Affiliation: | 1.Zicklin School of Business, Baruch College, 55 Lexington Aveneue, New York, NY, 10010, USA ;2.University of Chicago Booth School of Business, 5807 South Woodlawn Avenue, Chicago, IL, 60637, USA ;3.School of Management, Yale University, 165 Whitney Avenue, New Haven, CT, 06511, USA ; |
| Abstract: | Quantitative Marketing and Economics - We investigate the role of sales assistance in driving customer’s purchase decision using unique observational video data from a cosmetics retail chain.... |
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