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Social network design for inducing effort |
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| Authors: | Yildirim Pinar Wei Yanhao Van den Bulte Christophe Lu Joy |
| Institution: | 1.The Wharton School, University of Pennsylvania, Philadelphia, PA, USA ;2.Marshall School of Business, University of Southern California, Los Angeles, CA, USA ;3.Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA ; |
| Abstract: | Quantitative Marketing and Economics - Many companies create and manage communities where consumers observe and exchange information about the effort exerted by other consumers. Such communities... |
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