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Evaluating horizontal mergers in the presence of price promotions
Authors:Sinitsyn  Maxim
Affiliation:1.Department of Economics, University of California, San Diego, La Jolla, California, 92093-0508, United States
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Abstract:Quantitative Marketing and Economics - In this paper, I investigate the impact of a horizontal merger between firms that use price promotions. I find that after the merger, the merged firms...
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