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Low-cost airlines and online price dispersion
Authors:Enrico Bachis
Affiliation:
  • a IFFO Ltd., 2 College Yard, Lower Dagnall Street, St. Albans, AL3 4PA, United Kingdom
  • b School of Business and Economics, Loughborough University, Loughborough LE11 3TU, United Kingdom
  • c Rimini Centre for Economic Analysis, Rimini, Italy
  • Abstract:This paper presents a new form of online pricing tactic where airlines post, at the same time and for the same flight, fares in different currencies that violate the Law of One Price. Unexpectedly for an online market, price dispersion may be accompanied by a hidden discount that tends to persist in the period preceding a flight's departure. The econometric analysis reveals that airlines post dispersive fares in less competitive routes with more heterogeneous demand. Furthermore, temporal persistence of intra-firm fare dispersion suggests that it is an equilibrium phenomenon engendered by the airlines' need to manage stochastic demand conditions for a specific flight.
    Keywords:L11   L13   L93
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