Abstract: | Controlling for spatial effects in micro‐level studies of consumer and producer behaviour necessitates a range of analytical modifications. These range from modest changes in data collection and the definition of variables to dramatic changes in the modelling of consumer and producer decision‐making. This paper discusses conceptual, empirical and data issues involved in modelling the spatial aspects of economic behaviour in data‐rich environments. Attention is given to established and emerging agricultural economic applications of spatial data and spatial econometric methods at the micro‐scale. Recent applications of individual and household data are featured, including models of land‐use change at the urban–rural interface, agricultural land values, and technological change and technology adoption. |