| 对地区产业结构调整中几个问题的思考 |
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| 引用本文： | 邸允柱.对地区产业结构调整中几个问题的思考[J].华东经济管理,2002,16(1):122-124. |
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| 作者姓名： | 邸允柱 |
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| 作者单位： | 中国科技大学商学院,安徽,合肥,230026 |
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| 摘 要： | 本文首先将关系定义为一种潜在资产并提出了“企业关系需求层次论” ,然后将关系营销和传统营销进行了比较 ,最后从实践的角度对关系营销理论的运用进行了分析。
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| 关 键 词： | 关系 关系营销 传统营销 |
| 文章编号： | 1007-5097(2002)-0122-03 |
| 收稿时间： | 2002/1/10 0:00:00 |
| 修稿时间： | 2002年1月10日 |
A research of relationship marketing's practice which based on "the theory of enterprise's request for relations" |
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| DI Yun-zhu,CHEN Xiao-jian.A research of relationship marketing's practice which based on "the theory of enterprise's request for relations"[J].East China Economic Management,2002,16(1):122-124. |
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| Authors: | DI Yun-zhu CHEN Xiao-jian |
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| Institution: | Business school,USTC,Hefei 230026,China |
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| Abstract: | In this paper,the author defined the relation as a postential assets and brought forward"the theory of enterprise's request for relations",then,make a comparation between relationship marketing and traditional marketing,and analysis the use of relationship marketing from the point of view in practice. |
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| Keywords: | relation relationship marketing traditional marketing |
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