| 面向中亚国家的新疆农产品物流发展战略分析———基于 SWOT - PEST |
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| 引用本文： | 陈治国,李红. 面向中亚国家的新疆农产品物流发展战略分析———基于 SWOT - PEST[J]. 新疆财经, 2014, 0(2): 65-71 |
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| 作者姓名： | 陈治国 李红 |
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| 作者单位： | 察布查尔县发展和改革委员会综合科;新疆农业大学经济与贸易学院 |
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| 基金项目： | 新疆维吾尔自治区科技支撑计划项目“面向中亚国家的新疆农产品物流模式研究”(201142162) |
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| 摘 要： | 本文采用SWOT—PEST态势环境综合分析法，对面向中亚国家的新疆农产品物流业的发展战略进行了选择。通过构建新疆农产品国际物流发展SWOT—PEST分析矩阵并结合德尔菲法得出，新疆农产品国际物流业主要位于战略分析矩阵的SO（优势机遇）和ST（优势威胁）位置，因此，应采用SO战略（优势机遇战略）和ST战略（优势威胁战略）来发展面向中亚国家的新疆农产品国际物流业。
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| 关 键 词： | 中亚 新疆 农产品国际物流 SWOT—PEST分析法 |
An Analysis of Development Strategy of Agricultural Products Logistics in Xinjiang Oriented to Central Asian Countries --Based On SWOT- PEST Analysis |
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| Chen Zhiguo;Li Hong. An Analysis of Development Strategy of Agricultural Products Logistics in Xinjiang Oriented to Central Asian Countries --Based On SWOT- PEST Analysis[J]. Finance & Economics of Xinjiang, 2014, 0(2): 65-71 |
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| Authors: | Chen Zhiguo Li Hong |
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| Affiliation: | Chen Zhiguo;Li Hong;Development and Reform Commission;Xinjiang Agriculture University; |
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| Abstract: | The paper aims to select the development strategy of agricultural products logistics industry in Xinjiang oriented to Central Asian countries by employing the SWOT - PEST trend environment comprehensive analysis. By constructing the SWOT - PEST analysis matrix of agricultural products logistics industry in Xinjiang, and combining with the Delphi method, we can conclude that the development strategic position of agricultural products logistics industry in Xinjiang mainly locates at the SO （ advantages opportunities） and ST （ advantages threats） position of strategic matrix analysis. Therefore, the development of the agricultural products international logistics industry in Xinjiang oriented to Central Asian countries should adopt the SO （advantages opportunities） and ST （advantages threats） strategy. |
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| Keywords: | Central Asia Xinjiang Agricultural Products International Logistics SWOT- PEST Analysis |
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