| 供需主权变化与营销理论的重建 |
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| 引用本文： | 陈正光.供需主权变化与营销理论的重建[J].南京财经大学学报,2001(4). |
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| 作者姓名： | 陈正光 |
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| 作者单位： | 上海财经大学 上海200007 |
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| 摘 要： | 传统的市场营销理论以供给方主权为基础 ,而不是真正集中于消费者的需求。随着互联网络的普及发展 ,消费者逐渐获得主权。传统理论已无法解释一些新的经济现象。进入网络经济 ,必须重建以消费者主权为前提的市场营销理论。
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| 关 键 词： | 网络经济 供给方主权 需求方主权 市场理论重建 |
Sovereignty Change of Supplier and Demander and Marketing Theory Reconstruction |
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| CHEN,Zhengguang.Sovereignty Change of Supplier and Demander and Marketing Theory Reconstruction[J].Journal of Nanjing University of Finance and Economics,2001(4). |
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| Authors: | CHEN Zhengguang |
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| Abstract: | Traditional marketing theory is based on supplier sovereignty, naturally which cannot really focus on consumer demand. With Internet being applied widely demander gradually acquires this sovereignty, and then traditional theory has not been able to explain some new economical phenomena perfectly. Facing coming of Internet economy, marketing theory must be reconstructed based on demander sovereignty. |
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| Keywords: | internet economy supplier sovereignty demander sovereignty Marketing Thory Reconstruction |
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