体验式服装设计模式初探

体验经济的到来,预示着消费者对于产品的需求不再停留在功能,服务也退居其次,感性时代的来临,产品所被赋予的情感价值受到重视。在体验经济的冲击下,当代国内外设计界对体验式设计的关注度不断提高,服装设计的创新趋势越来越强调体验的价值。本文意在通过对体验经济及体验式设计的相关理论的探讨,借鉴相关的产品开发设计模式提出具体的服装设计创新方法和步骤。适应当今消费者对于服装这一消费品内心真正的需求,充分挖掘潜在需求,为服装企业设计产品、打造品牌、塑造核心竞争力提供新的方法。

Primary Research on the Model of Experienced Fashion Design

With the coming of experience economy, the needs of customers for products not just stay at function, and service became the second element, what the most be payed attention to is the emotional value implied in products. Strike against with the experience economy, modem design world is very keen on experienced design no matter national or abroad, innovational trend of fashion design model lay much more emphasis on the value of experience. This text means to develop specific innovational methods and steps for fashion design through probing into the theory of experience economy and experienced design, and drawing on the experience of products develop or design model related. In order to suit the interior needs of modem consumers, unearth potential needs adequately, provides new method for fashion company to design products, build brands, sculpture core competence.