| 大学生服装消费行为影响因素实证研究 |
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| 引用本文： | 郭绒,成爱武,刘研. 大学生服装消费行为影响因素实证研究[J]. 山东纺织经济, 2011, 0(6): 47-50. DOI: 10.3969/j.issn.1673-0968.2011.06.018 |
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| 作者姓名： | 郭绒 成爱武 刘研 |
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| 作者单位： | 西安工程大学管理学院,陕西西安,710048 |
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| 摘 要： | 大学生是服装消费的特殊群体,其消费行为不仅代表服装消费的潮流与导向,更对未来消费文化的构成产生着重要影响。本文建立了大学生服装消费行为影响因素概念模型并提出假设,通过问卷调查,运用因子分析、回归分析等方法进行验证,探讨了影响大学生服装消费行为的关键因素。
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| 关 键 词： | 消费行为 大学生 影响因素 因子分析 |
An Empirical Study on Influencing Factors of Clothing Consumption of University Students |
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| Guo Rong,Cheng Aiwu,Liu Yan. An Empirical Study on Influencing Factors of Clothing Consumption of University Students[J]. Economy of Shangdong Textile, 2011, 0(6): 47-50. DOI: 10.3969/j.issn.1673-0968.2011.06.018 |
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| Authors: | Guo Rong Cheng Aiwu Liu Yan |
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| Affiliation: | (Business School, Xi’an Polytechnical University, Xi’an, 710048) |
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| Abstract: | University students are a special kind of clothing consumption groups, their consumption behavior not only represent the trend of clothing consumption and consumer-oriented, more have an important impact on the future composition of consumer culture. This paper established conceptual model and interrelated hypotheses on college student’s clothing consumption, and discusses the key influencing factors of college student’s clothing consumption, using the factor analysis, regression analysis and so on. |
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| Keywords: | consumer behavior university students influence factors factor analysis |
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