| 财务公共关系若干理论问题探析 |
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| 引用本文： | 张惠忠,郭凤喜.财务公共关系若干理论问题探析[J].财会通讯,2007(10). |
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| 作者姓名： | 张惠忠 郭凤喜 |
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| 作者单位： | [1]嘉兴学院会计学院 [2]华北科技学院 浙江嘉兴 |
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| 摘 要： | 正确处理企业财务公共关系是市场经济条件下现代企业财务管理工作的重要方面。本文对企业财务公共关系的内涵、对象、内容及处理企业财务公共关系的目标、原则等相关理论问题进行了初步探讨,以期为企业财务公共关系建设提供参考。
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| 关 键 词： | 财务公共关系 内涵 对象 目标 内容 原则 |
Analysis of Multiple Theoretical Problems of Financial Public Relationship |
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| Zhang Huizhong Guo Fengxi.Analysis of Multiple Theoretical Problems of Financial Public Relationship[J].Communication of Finance and Accounting,2007(10). |
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| Authors: | Zhang Huizhong Guo Fengxi |
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| Abstract: | Under the conditions of market economy, approaching financial public relationship correctly is very important for present financial management of enterprises. This article focuses on connotative meaning, content, object, principle and related theoretical problem of financial public relationship of enterprises, and preliminarily studies them , hopes that it can provide references for the construction of financial public relationship of enterprises. |
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| Keywords: | Financial public relationship Connotation Object Target Content Principle |
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