对察右后旗腾格里塔拉生态旅游区的包装设计探讨

近些年来,随着国门的开放与各项改革的深入,经济的飞速发展,普通民众对社会周边的安全环境认知度日益提高,对旅游的消费支出日益渐增,旅游业已成为国民经济的重要支柱产业之一。本文通过对察右后旗腾格里塔拉生态旅游区的包装设计的探讨,提出＂整合包装下的旅游景区模型设计＂以便更好地服务于旅游业,创造出＂名牌景区＂。

Discussion on the Packaging Design of the Tengger Tara Ecological Tourism Zone in Chayou Houqi

In recent years,with the door open and the depth of the reforms,rapid economic development,the general public are more aware of the surrounding social security environment.The spending of the consumers on tourism is increasingly increasing.Tourism has become one the important pillar industries of the national economy.Based on exploring paper packaging design of the eco-tourism area of the Tengger Tara,this paper puts forward a suggestion of integrated packaging model design in order to better serve the tourism,to create a"brand name scenic spot".