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| 网站忠诚的界定与测量研究 | |
| 引用本文： | 陈涛,吴刚,刘艳彬. 网站忠诚的界定与测量研究[J]. 长春金融高等专科学校学报, 2009, 0(1): 39-42 |
| 作者姓名： | 陈涛 吴刚 刘艳彬 |
| 作者单位： | 1. 吉林大学,商学院,吉林,长春,130012 2. 深圳三星科健移动通信技术有限公司,广东,深圳,518000 3. 浙江大学,宁波理工学院,浙江,宁波,315100 |
| 摘 要： | 衡量网站的市场表现在网络经济迅速发展的今天变得越来越重要。“网站忠诚”的测量方法，是一个在理论上和实际上都有价值的网站市场表现的测量方法，可以为网站管理者更好地管理网站提供有价值的参考。 |
| 关 键 词： | 网站绩效 网站忠诚 测量 |
Study on the Definition and Measurement of a Website''s Loyalty |
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| CHEN Tao,WU Gang,LIU Yan-bin. Study on the Definition and Measurement of a Website''s Loyalty[J]. Journal of Changchun Finance College, 2009, 0(1): 39-42 | |
| Authors: | CHEN Tao WU Gang LIU Yan-bin |
| Affiliation: | 1.Business School;Jilin University;Changchun 130022;China;2.Shenzhen Samsung-Kejian Communication Technologies;Ltd.;She-nzhen 518000;3.Ningbo Institute of Technology;Zhejiang University;Ningbo 315100;China |
| Abstract: | Nowadays,with the rapid development of Network Economy,it is more and more important to measure a website's performance in the market.The measurement of a website's loyalty is one that shows great value theoretically and practically towards a website's performance in the market.Moreover,it provides valuable references for an administrator in better managing the websites. |
| Keywords: | web performance a website's loyalty measurement |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |