| 中国关系营销视角下的第三方物流企业营销策略 |
| |
| 引用本文： | 何丽君. 中国关系营销视角下的第三方物流企业营销策略[J]. 贵州商业高等专科学校学报, 2007, 20(4): 51-53 |
| |
| 作者姓名： | 何丽君 |
| |
| 作者单位： | 兰州大学,管理学院,甘肃,兰州,730070 |
| |
| 基金项目： | 甘肃省哲学社会科学规划项目 |
| |
| 摘 要： | 中国关系营销是中国人际关系活动向市场活动或经济活动渗透的一种自然取向.将中国特殊的人际关系用于商业活动,对于解决关系营销的操作性问题具有重要作用.中国关系文化中存在关系营销的因素,但基于中国文化的关系营销与西方关系营销存在差异.通过对中国第三方物流企业开展关系营销的影响因素及现状的分析,提出在中国特殊的关系背景下第三方物流企业的营销策略.
|
| 关 键 词： | 关系营销 人际关系 第三方物流 营销策略 |
| 文章编号： | 1671-9549（2007）04-0051-03 |
| 收稿时间： | 2007-05-28 |
| 修稿时间： | 2007-05-28 |
Researches on Marketing Strategies of the Third Party Logistics Enterprises Based on Chinese Relationship Marketing |
| |
| He Li-Jun. Researches on Marketing Strategies of the Third Party Logistics Enterprises Based on Chinese Relationship Marketing[J]. Journal of Guizhou Commercial College, 2007, 20(4): 51-53 |
| |
| Authors: | He Li-Jun |
| |
| Abstract: | Chinese relationship marketing is a natural direction of the interpersonal relationship seepaged to marketing activity or economic activity. Used the Chinese interpersonal relationship to commercial activity which has important function for the operational question of relationship marketing. The article analysised the characteristic of Chinese interpersonal relationship. By analysis the present situation and shortcoming about relationship marketing of the third party logistics, proposed the Marketing strategies of the third party logistics enterprises. |
| |
| Keywords: | Relationship marketing Guanxi Interpersonal relationship The third party logistics Marketing Strategies |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
