| 我国零售企业价值链分析与管理 |
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| 引用本文： | 冯智敏,邵西梅.我国零售企业价值链分析与管理[J].价值工程,2006,25(1):43-45. |
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| 作者姓名： | 冯智敏 邵西梅 |
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| 作者单位： | 1. 山东经济学院,济南,250014
2. 山东师范大学,济南,250014 |
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| 摘 要： | 本文在介绍价值链基本思想的基础上引入了价值链分析法。进而把价值链分析与管理应用于我国零售企业之中,分析了我国零售企业在价值链环节存在的问题,并提出了相应的对策。
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| 关 键 词： | 竞争优势 价值链分析 价值链管理 顾客价值 |
| 文章编号： | 1006-4311（2006）01-0043-03 |
Value Chain Analysis and Management of Retail Enterprises in Our Country |
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| Feng Zhimin,Shao Ximei.Value Chain Analysis and Management of Retail Enterprises in Our Country[J].Value Engineering,2006,25(1):43-45. |
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| Authors: | Feng Zhimin Shao Ximei |
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| Institution: | Shandong University of Economics,Jinan 250014,China;Shandong Normal University,jinan 250014, China |
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| Abstract: | This text inducts the value chain analysis method by introducing the basic thought of the value chain .Then applying the value chain analysis to management of retail enterprises in the our country and analyzes the problems in the value chain of retail enterpr/ses in our country and put forward the homologous counterplan. |
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| Keywords: | competifive advantage value chain analysis value chain management customer value |
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