城市营销的发展历程、研究进展及思考

全球化时代营造的激烈竞争环境给城市发展带来了机遇和挑战.为了吸引更多的全球资本,越来越多的地方政府将城市营销作为城市竞争战略的重要手段,城市营销已经成为全球化时代城市竞争战略的重要组成部分.结合城市营销理论的研究进展,就城市营销起源、内涵与发展等方面进行了较全面的评述,并对我国营销型城市发展战略的利弊进行了思考与探讨.

The development, research progress and thinkings on city marketing

The fierce competition created by the globalization era brings about opportunities and challenges as well to urban development.In order to absorb more circulating capital,an increasing number of local governments have focused on urban marketing as an important instrument of urban competition strategy,which makes urban marketing a significant ingredient in urban competition strategy in the globalization era.This paper presents an overall review of the origin,connotation and development of urban marketing,and critiques on the advantages and disadvantages of marketing city development strategies.