| 快速消费品的营销 |
| |
| 引用本文： | 赵倩. 快速消费品的营销[J]. 商业研究, 2008, 0(3): 129-132 |
| |
| 作者姓名： | 赵倩 |
| |
| 作者单位： | 哈尔滨工业大学,管理学院,黑龙江,哈尔滨,150001 |
| |
| 摘 要： | 在经济高速增长的形趋下,社会消费的蓬勃方展和全面升级促使社会消费水平一步步攀升,消费取向逐步理性和成熟,有质量的消费群体逐步形成。现今的消费群体与20世纪90年代的消费群体已经有了天壤之别。就整体消费取向而言,人们对品牌的要求已越来越高,对品牌的消费偏好也越来越固化,真正意义上的品牌忠诚也在逐渐形成。
|
| 关 键 词： | 快速消费品 消费群体 环境 营销 市场 |
| 文章编号： | 1001-148X(2008)03-0129-04 |
| 修稿时间： | 2007-10-15 |
Marketing Strategy of FMCG |
| |
| ZHAO Qian. Marketing Strategy of FMCG[J]. Commercial Research, 2008, 0(3): 129-132 |
| |
| Authors: | ZHAO Qian |
| |
| Abstract: | The sustained and rapid development of economy causes an explosion in the consumption level of the society.The consumer tropism has gradually come to rationality and maturity and a consumption baskets of high quality begun to form.Today's consumption baskets are completely different from that of the 90's.In term of the entire oreintation,people are more and more strict with brands.With the consumer's steady preference to brands becomes,a real brand loyalty begins to be formed gradually. |
| |
| Keywords: | FMCG(Fast Moving Consumer Goods) consumption baskets environment marketing market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
