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企业实施对标管理面临的困境与对策研究
引用本文:陈幼红.企业实施对标管理面临的困境与对策研究[J].改革与战略,2013(7):58-60.
作者姓名:陈幼红
作者单位:浙江商业职业技术学院,浙江杭州310053
摘    要:对标管理,就是寻找标杆、学习标杆、完善自我、超越标杆的一种学习和管理方法。文章分析了标杆企业的主要特征,企业在实施对标管理中面临的误区与困境,提出了企业实施对标管理应把握的原则,研究分析了实施对标管理的主要方式与步骤,以期通过"在对标中学习,在学习中改进",努力实现对标管理目标,不断提升企业核心竞争力。

关 键 词:对标管理  困境  对策  研究

Difficulties and Countermeasures in Benchmarking Management for Enterprise Implementation
Chen Youhong.Difficulties and Countermeasures in Benchmarking Management for Enterprise Implementation[J].Reformation & Strategy,2013(7):58-60.
Authors:Chen Youhong
Institution:Chen Youhong(Zhejiang Vocational College of Commerce,Hangzhou,Zhejiang 310053)
Abstract:Benchmarking management is that looking for benchmarking,learning benchmarking,improve themselves,exceed the benchmarking.This paper analyzes the main characteristics of the benchmarking industry,the mistakes and trouble for the enterprise in the implementation of standard management,and puts forward the implementation principles of enterprise management to benchmarking,analyzes the method and steps of implementation of benchmarking management,with the aim of "Study the benchmarking,improvement in the study",and strive to realize the scale management objectives,and constantly promote enterprise’s core competitive ability.
Keywords:benchmarking  management  trouble  countermeasures  research
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