现代企业社会责任驱动的供应链发展策略研究

企业社会责任涵化和政策激励是驱动企业不断完善社会责任的动力。企业社会责任在供应链中的压力是不均匀的，可将供应链上的企业社会责任发展策略分为供应链前端的风险规避策略、供应链中端的核心优势策略和供应链后端的信息共享策略三种形式。现代企业的竞争是供应链的竞争，国际社会对中国企业社会责任关注的主要焦点是供应链。跨国企业主要受国际性标准影响，常常是购买方（国外大品牌）而不是政府管理者要求企业遵守劳动法，但从中长期来看，自愿性将逐步成为中国企业社会责任的发展趋势。

Development Strategy on Supply Chain Promoted by Social Responsibility of Modern Enterprises

The acculturation and policy motivation of enterprise social responsibility is a force to drive the enterprise to improve its social responsibility. The pressure of enterprise social responsibility is uneven in supply chain. The strategies to develop enterprise social responsibility are that of risk avoidance in the front end of supply chain, core advantage in the middle end, and information sharing in the rear end. The competition of modem enterprise is supply chain, and foreign enterprises＇ focus on China＇s enterprise social responsibility is also the supply chain. Influenced by international standards, the multinational enterprises, usually the purchasers-some big foreign brands-not the administrators ask the enterprises to obey Labor Law. From a medium and long term development, initiative will become a trend of China＇s enterprise social responsibility.