Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia |
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| Institution: | 1. Royal Thai Airforce Academy, Bangkok, Thailand;2. Embry-Riddle Aeronautical University, Daytona Beach, FL, USA;1. Department of Tourism Information, Aletheia University, No. 32, Zhenli St., Danshui Dist., New Taipei City 25103, Taiwan;2. Department of Civil Engineering, National Chi Nan University, 1, University Road, Puli 545, Taiwan;1. Department of Tourism Studies, Kongju National University, South Korea;2. College of Hospitality & Technology Leadership, University of South Florida, Sarasota-Manatee, FL, USA;3. School of Hospitality & Tourism Management (SHTM), University of Jammu, India;1. Department of Shipping and Transportation Management, National Taiwan Ocean University, No.2, Pei-Ning Road, Keelung 202-24, Taiwan, ROC;2. Department of Transportation Science, National Taiwan Ocean University, No.2, Pei-Ning Road, Keelung 202-24, Taiwan, ROC;1. Department of Management and Marketing, North Dakota State University, 320 Richard H. Barry Hall, Fargo, ND 58108-6050, USA;2. Department of Economics, and Supply Chain Management Institute, University of Wisconsin-Milwaukee, Milwaukee, WI 53210, USA |
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| Abstract: | The purpose of this paper is to examine how Southeast Asian passengers' attitudes and behaviors affect their buying intention and actual purchase of Low Cost Carrier (LCC) tickets. A research model was developed based on the Theory of Planned Behavior. A survey of 791 passengers was conducted in two major airports in Thailand to test the hypotheses. Results indicated the important role of passengers' attitudes, subjective norms, and perceived behavioral control in LCC passengers' buying behaviors. The paper provides LCCs with useful information about passengers’ attitudes and behaviors toward using LCC services, which will help the carriers form necessary strategies to attract more customers. |
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| Keywords: | Low cost carriers Theory of planned behavior Attitudes Buying intention Buying behavior Subjective norms |
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