Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience |
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| Institution: | 1. The School of Business Department of Marketing, The University of Jordan, Amman, Jordan;2. Amman College of Banking and Financial Sciences, Al-Balqa’ Applied University, Amman, Jordan;3. School of Management Swansea University Bay campus, Fabian Way Swansea, SA1 8EN, UK;1. Department of Chemical and Biochemical Engineering, University of Iowa, Iowa City, IA 52242, United States;2. Department of Civil and Environmental Engineering, University of Iowa, Iowa City, IA 52242, United States;3. Departments of Chemistry & Biochemistry, Nanoengineering and Scripps Institution of Oceanography, University of California San Diego, La Jolla, CA 92093, United States;1. IAE Lille School of Management, University of Lille, Department of Marketing, 104 avenue du peuple Belge, 59043 Lille Cedex, France;2. University of Lille, Skema Business School, EA 4112 - LSMRC, Department of Marketing, 651 Avenue des Nations Unies, 59100 ROUBAIX, France;1. Newcastle University Business School, 5 Barrack Road, Newcastle upon Tyne NE1 4SE, UK;2. Department of Industrial & Systems Engineering, Hong Kong, Polytechnic University, Hung Hom, Kowloon, Hong Kong;3. Brunel University Business School, Elliott Jaques Building, Uxbridge, Middlesex UB8 3PH, UK;1. VU University Amsterdam, The Netherlands;2. University of Twente, The Netherlands;1. School of Health, University of New England, Armidale, NSW, Australia;2. School of Nursing, Midwifery & Nutrition, School of Medicine & Dentistry, James Cook University, Cairns, QLD, Australia;3. School of Nursing, Midwifery & Nutrition, James Cook University, Cairns, QLD, Australia;4. School of Nursing, Midwifery and Paramedicine, Australian Catholic University, Melbourne, VIC, Australia;5. School of Nursing and Midwifery, Flinders University, Adelaide, SA, Australia;6. Faculty of Health, University of Technology, Sydney (UTS), NSW, Australia;7. School of Nursing and Midwifery, Curtin University, Bentley, WA, Australia;8. School of Nursing & Midwifery, Griffith University, Southport, QLD, Australia;9. School of Nursing and Midwifery, University of Tasmania, Hobart, TAS, Australia;10. School of Health and Human Sciences, Southern Cross University, Port Macquarie, NSW, Australia |
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| Abstract: | This study investigates the impact of three-dimensional (3D) product presentation quality (3D-Q) on attitude toward presented product and attitude toward website, which in turn affect users’ satisfaction. Therefore, this research developed a hypothetical online retailer website, which presents a variety of 3D laptops that allows users to control the content and form of the 3D flashes. We measured 3D-quality based on a multi-dimensional construct. In other words, we define and operationalize 3D-quality based on information quality, system quality, authenticity, and enjoyment (second-order). We employed a non-student sample (n=410) to collect the data. We find that 3D-quality determines perceptions of attitude toward presented product and attitude toward website, which in turn influence users’ satisfaction. Furthermore, we find that virtual product experience moderates the relationships between attitude toward presented product, attitude toward website and users’ satisfaction. Our study provides important implications for e-tailers. |
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| Keywords: | 3D virtual product experience 3D-quality Attitude toward product Attitude toward website Satisfaction Jordan |
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