Consumer experiences,attitude and behavioral intention toward online food delivery (OFD) services |
| |
| Institution: | 1. School of Economics and Management, University of Chinese Academy of Sciences, 80 Zhongguancun East Road, Beijing 100190, China;2. Department of Industrial Systems Engineering and Management, National University of Singapore, 21 Lower Kent Ridge Road, Singapore 117576, Singapore;3. School of International and Public Affairs, Shanghai Jiao Tong University, 1954 Huashan Road, Shanghai 200030, China;4. Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hong Kong, China;5. Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, 80 Zhongguancun East Road, Beijing 100190, China;1. The College of Hospitality and Tourism Management, Sejong University, South Korea;2. The School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong;3. The Department of International Tourism, The College of Business Administration, Dong-A University, South Korea;1. Big Data Research Center, School of Business at Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, South Korea;2. Graduate School of Business, Seoul National University, 1 Gwanak-Ro, Seoul, 08826, South Korea;1. Department of Chemical Engineering, Addis Ababa Science and Technology University, Addis Ababa, Ethiopia;2. Faculty of Mechanical and Production Engineering, Arba Minch University, Arba Minch, Ethiopia;3. Department of Information Technology, Sri Sairam Engineering College, Chennai, India;4. Sri Ramachandra Faculty of Engineering and Technology, SRIHER, Chennai, India;5. Velammal Institute of Technology, Chennai, India |
| |
| Abstract: | Prior research has mostly examined consumer attitudes toward online services/retailing in general and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relationship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoretical research model based on the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeling approach. The results imply that the proposed hypotheses were supported, except for the relationship between prior online purchase experience and post-usage usefulness. Practical implications and limitations are discussed. |
| |
| Keywords: | Convenience motivation Post-usage usefulness Hedonic motivation Price saving orientation Time saving orientation Prior online purchase experience Behavioral intention towards online food delivery (OFD) services |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
