Mobile phones and the practice of shopping: A study of how young adults use smartphones to shop |
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| Institution: | 1. Centre for Retail Research, Lund University, Sweden;2. Department of Service Management and Service Studies, Lund University, Sweden;3. Centre for Consumer Science, University of Gothenburg, Sweden;1. College of Business Administration, Loyola Marymount University, One LMU Drive, MS 8395, Los Angeles, CA 90045, USA;2. Naveen Jindal School of Management, The University of Texas at Dallas, 800 West Campbell Road, SM32, Richardson, TX 75080, USA;3. Sam M. Walton College of Business, The University of Arkansas, 220 N Ozark Ave, Fayetteville, AR 72701, USA;1. Center for Retailing, Stockholm School of Economics, Sweden;2. School of Business, Stockholm University, Sweden;1. Cape Peninsula University of Technology, Wholesale & Retail Leadership Chair, Cape Town, South Africa;2. Cape Peninsula University of Technology, Marketing Department, Cape Town, South Africa;3. Cape Peninsula University of Technology, Retail Business Management Department, Cape Town, South Africa;1. School of Retail & Services Management, College of Business, Dublin Institute of Technology, Aungier Street, Dublin 2, Ireland;2. Centre for Advanced Retail Studies (CARS), Massey Business School (Albany), Massey University, Private Bag 102904, North Shore, Auckland 0745, New Zealand;3. Department of Marketing and Retailing, Surrey Business School, University of Surrey, Guildford, Surrey GU2 7XH, UK;1. AIS New Zealand, P.O Box 2995, 42 Woodside Rd, Mt Eden, Auckland 1140, New Zealand;2. Department of Marketing, New Zealand;1. Kellogg School of Management, Northwestern University, 2001 Sheridan Road, 4th Floor, Marketing Department, Evanston, IL 60208, USA;2. Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University, 1845 Sheridan Road, Evanston, IL 60208, USA |
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| Abstract: | The aim of this paper is to explore, illustrate and conceptualise how the introduction of mobile phones transforms the practice of shopping. Drawing on a focus group study of young adults and making use of Practice Theory, this paper shows that the introduction of mobile phones reconfigures the practice of shopping subsequently transforming the agency of consumers. Mobile phones enable consumers to access, store, and process information in new ways; supporting new modes of social shopping, enabling consumers to change the experience of shopping, and making them better equipped economic actors with more access to financial systems and new calculative capacities. While this new agency is beneficial to consumers, it also causes them stress and anxiety. |
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| Keywords: | Mobile shopping Digitalisation Practice theory Focus groups |
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