Mood management through metaverse enhancing life satisfaction |
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| Authors: | Dooyoung Choi Ha Kyung Lee Do Yuon Kim |
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| Institution: | 1. Department of STEM Education and Professional Studies, Old Dominion University, 4301 Hampton Boulevard Education Building Suit #4103, Norfolk, Virginia, 23529 USA;2. Department of Clothing and Textiles, Chungnam National University, 99 Daehak-ro Yuseong-gu Daejeon, 34134 Republic of Korea;3. Fashion Design Major, College of Arts & Physical Education, Gachon University, 1342 Seongnamdaero, Sujeong-gu, Seongnam-si, Gyeonggi-do, Republic of Korea |
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| Abstract: | This study aims to explore a social metaverse's positive effects as mood management on consumers' life satisfaction and usage intentions. A total of 304 survey responses from active users of a popular social metaverse platform, Zepeto, were collected with help from an online survey firm. Structural equation modeling analysis was conducted using AMOS 25.0. The direct paths from social metaverse consumption as positive mood enhancement and negative mood alleviation to consumers' life satisfaction were significant, which led to greater usage intentions. Positive mood enhancement influenced usage intentions both directly and indirectly through increased life satisfaction; however, the effect of negative mood alleviation on usage intentions was fully mediated by life satisfaction. Interestingly, for the players who spend money in the social metaverse, only the path from negative mood alleviation to usage intentions mediated by life satisfaction was significant. |
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| Keywords: | cash spending life satisfaction mood management negative mood alleviation positive mood enhancement social metaverse Zepeto |
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