Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste,culture, norms and emotions |
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| Institution: | 1. Montpellier SupAgro, UMR1110, MOISA, 2 place Viala, 34060 Montpellier, France;2. Czech University of Life Sciences Prague, Czech Republic;1. Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, 100101 Beijing, China;2. SDU Life Cycle Engineering, Department of Chemical Engineering, Biotechnology, and Environmental Technology, University of Southern Denmark (SDU), 5230 Odense, Denmark;3. Smart Cities Research Institute, School of Civil Engineering, Shenzhen University, 518060 Shenzhen, China;4. University of Chinese Academy of Sciences, 100049 Beijing, China;5. Waikato Management School, Waikato University, 3216 Hamilton, New Zealand;6. Department of Tourism, Ningbo University, 315211 Ningbo, China;7. School of Economics and Management, Hebei University of Technology, 300130 Tianjin, China;1. Malaysia–Japan International Institute of Technology, Universiti Teknologi Malaysia, Jalan Semarak, Kuala Lumpur 54100, Malaysia;2. Faculty of Technology, De Montfort University, Leicester LE1 9BH, UK;3. Copernicus Institute of Sustainable Development, University of Utrecht, Heidelberglaan 2, Utrecht 34460, Netherlands;4. Sustainability Research Institute, School of Earth and Environment, University of Leeds, Leeds LS2 9JT, UK;5. Universiti Teknologi Malaysia, Sultan Ibrahim Chancellery Building, Johor Bahru 81310, Malaysia;1. University of Castilla-La Mancha, Spain;2. University of Florence, Italy;3. Renmin University of China, China;4. University of Tuscia, Italy;5. Sapienza University of Roma, Italy;1. Roma Tre University, Italy;2. University of Tuscia, Italy |
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| Abstract: | Based on a qualitative study with 20 respondents in France and 20 respondents from the Czech Republic, this study aims to better understand how consumers’ concern about food waste, culture, social norms and emotions contribute to consumers’ attitudes and behaviors related to doggy bags. Results highlight a double paradox between conflicting norms and emotions: personal norms encourage not to waste while salient social norms encourage leaving leftovers; asking for a doggy bag generates immediate shame while leaving leftovers produces anticipated regret and guilt. Finally, the study sheds light on obstacles to overcome for the adoption of this social innovation. |
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| Keywords: | Food waste Restaurants Social norms Emotions Behavioral intentions |
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