Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis |
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| Institution: | 1. Middlesex University, Department of Marketing, Branding & Tourism, London, UK;2. University of Calabria, Italy;1. Université Laval/American University in Dubai, 2325 Rue de l''Université, Quebec City, Quebec, Canada G1V 0A6;2. Université Laval/Kedge Business School (Marseille), 2325 Rue de l''Université, Quebec City, Quebec, Canada G1V 0A6;1. School of Management, Federal University of Rio Grande do Sul (UFRGS), 855 Washington Luiz Street, Porto Alegre, Brazil;2. Faculty of Economics and Business Administration, Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium;3. IMED Business School, Faculdade Meridional, 304 Senador Pinheiro Street, Passo Fundo, Brazil;1. Visualization and Interactive Systems Institute, University of Stuttgart, Germany;2. University of Wisconsin Madison, USA;3. Pompeu Fabra University, Spain;4. Catalan Institute for Research and Advanced Studies, Spain;5. Fraunhofer Institute for Intelligent Analysis and Information Systems, Germany |
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| Abstract: | Competitiveness and complexity in the retail industry are increasing due to rapid technological changes and diffusion. Patent analysis is largely used in innovation studies to assess and monitor technological changes in different sectors. The aim of this paper is to provide a comprehensive view of the innovative forces affecting the retailing sector, by focusing on the evaluation of innovation levels through the classification and analysis of patented innovations. The findings show that retailers might shift to more innovation-oriented strategies in order to propose innovative consumer solutions, due to the support of the technology advancements highlighted by the strong patent track record. Our study contributes to the literature by providing empirical evidence of critical areas for innovation in retailing and by offering bibliometric and patent analytical methods measures relative to the innovative forces affecting retailing, which might push the sector to be increasingly an innovation-oriented one. Finally, the high level of property rights (defined by the huge amount of patents) pushes retailers to invest more on acquiring patented technologies to achieve advantages over competitors or to adopt novel management practices as substitutes for patents. |
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| Keywords: | Innovation management Technology management Retailing Patent analysis |
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