零售企业核心竞争力的跨国转移:一个理论框架

本文认为零售企业的核心竞争力是由外显竞争力要素和内含竞争力要素复合累积而成的动态竞争力,在跨国转移过程中,不同要素的标准化程度与本土化程度有所不同.有效的核心竞争力跨国转移受东道国环境因素和零售企业自身因素的影响.东道国环境因素包括文化环境、制度环境、经济环境、技术与基础设施环境;零售企业自身因素包括核心竞争力的情景嵌入性、企业学习能力和国际化经验.最后,作者提出了零售企业核心竞争力跨国转移过程的框架.

International Transfer of Retailer'''' s Core Competence:A Theoretical Framework

The author deems that core competence of retailer is a dynamic competence composed of external competence factors and embedded competence factors. During the international transfer of core competence, standardization and adaptation level for different factors vary. Efficient international transfer of core competence will be influenced by environmental factors of host country as well as specific factors of retailer. Environmental (actors of host country include cultural environment, institutional environment, economy environment, technology and infrastructure environment; retailer s specific factors include contextual embeddedness of core competence, learning abiltty and internationalization experience. Finally, a framework about the process of international transfer of retailer s core competence is put forward .