高职院校发展路径选择探究

随着高等教育市场化进程的不断推进，市场竞争机制引入教育产业内部，高职院校的发展也应该遵循市场规律，积极推行市场营销战略。本文拟运用市场营销理论分析新时期高职院校发展的路径选择问题，通过对当前宏微观营销环境的分析．适当适时引入营销策略，从而促进高职院校的特色化健康发展。

On Developing Paths of Higher Vocational Colleges ~,Based on Marketing Theory

With the marketization of higher education and market competition mechanism being introduced into education industry, higher vocational colleges should follow market law and implement marketing strategy. This paper, by using marketing theory, aims to analyze the developing paths of higher vocational colleges, pointing out that marketing strategy should be introduced to promote the healthy development of higher vocational colleges.