| 桂林旅游产品结构调整的研究 |
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| 引用本文： | 严启坤,孔运铎,黄清汉. 桂林旅游产品结构调整的研究[J]. 桂林旅游高等专科学校学报, 2006, 17(5): 559-561,576 |
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| 作者姓名： | 严启坤 孔运铎 黄清汉 |
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| 作者单位： | 桂林市投资咨询中心,广西,桂林,541000 |
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| 基金项目： | 国务院西部开发办利用国家开发银行技援贷款开展西部开发重点项目规划研究的资助项目《桂林特色优势旅游资源开发项目规划研究》 |
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| 摘 要： | “十一五”期间桂林旅游产品面临如何调整产品结构，增强旅游服务功能与经济效益。结合桂林特色优势旅游资源开发项目规划研究．探讨以优势资源为主线、以文化旅游为重点提升观光型旅游产品竞争力；以市场需求为目标，开发不同类型的休闲度假产品，完善旅游服务功能；以整合优势资源，差异性发展特色旅游片区．增强桂林旅游整体实力，从而促进桂林旅游的可持续发展。
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| 关 键 词： | 旅游产品 结构调整 规划研究 |
| 文章编号： | 1008-6080（2006）05-0559-03 |
| 收稿时间： | 2006-03-30 |
| 修稿时间： | 2006-03-30 |
Study on the Structural Adjustment of Guilin Tourism Products |
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| YAN Qi-kun,KONG Yun-duo,HUANG Qing-han. Study on the Structural Adjustment of Guilin Tourism Products[J]. Journal of Guilin Institute of Tourism, 2006, 17(5): 559-561,576 |
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| Authors: | YAN Qi-kun KONG Yun-duo HUANG Qing-han |
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| Affiliation: | Guilin Centre for Investment Consultation, Guilin 541000, China |
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| Abstract: | During the 11th five-year development plan,Guilin's tourism products faces how to readjust its structure to develop its service and economic benefits.This paper,considering the tourism development planning of Guilin's advantageous resources,discusses how to promote Guilin's competitive power through taking advantageous resources as its key clue and cultural travel as its emphasis,how to develop various vocational products to perfect its service aiming at satisfying the market,and how to integrate advantageous resources and develop characterized travel zone to enhance its comprehensive competitive advantages for sustainable tourism development. |
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| Keywords: | tourism products structural adjustment tourism planning |
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