| 摘 要： | In this paper, one vital point of the strategic marketing structure is its definition, marketing activities should be defined from ＂closed marketing activities＂ that are limited to the business and sales division to ＂open marketing activities＂ that can be performed through steady linkage with all other divisions in a company-wide framework. The aim is for an ＂Evolution of Market Creating＂ through ＂High Quality Assurance and Innovating Advertisement, Product planning and Dealers＇ Sales Activities＂ by utilizing the scientific approach of Advanced TMS. So, the authors present an ＂Intelligent Customer Information Marketing Model, ICIM＂ which takes the form of strategic marketing. As an example of the application of this research, the authors apply this model to advertising, product planning and dealers＇ sales activities and obtained the results shown.
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