新零售中场战役

阿里、腾讯、京东、美团等巨头入场,新零售在经历了不计成本的探索之后,战事行至中场,竞争的核心变成谁能真正实现盈利。此时需要一次"中场复盘":过去绕了哪些弯路?未来的方向又在哪里?2020或将成为中国零售业变革的一大节点。自从马云在2016年云栖大会抛出"新零售"的概念后,腾讯、京东、美团等巨头企业纷纷跟进。在资本助推下,原本"辛苦且利润微薄"的传统零售业,快速变成一个入局者众多、创新频出又不乏复制跟风的大战场。

New retail’s midfield battle

2020 may become a major node in the reform of China’s retail industry.Since Jack Ma threw out the concept of"new retail"at the 2016 Yunqi Conference,giants such as Tencent,JD.com,and Meituan have followed up.With the help of capital,the traditional retail industry,which was originally"hard and meagerly profitable",has quickly become a battlefield with a large number of entrants,frequent innovations,and no shortage of copy followers.Soon,"new retail"entered a bottleneck period.