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Implications of the COVID-19 pandemic on market orientation in retail banking |
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| Authors: | Haapio Hannele Mero Joel Karjaluoto Heikki Shaikh Aijaz A |
| Institution: | 1.University of Jyväskylä School of Business and Economics, PO Box 35, 40014, Jyväskylä, Finland ; |
| Abstract: | Journal of Financial Services Marketing - This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail... |
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