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大学生创新创业认知行为模式研究
引用本文:张虎龄,傅振星. 大学生创新创业认知行为模式研究[J]. 科技和产业, 2022, 22(11): 158-162
作者姓名:张虎龄  傅振星
作者单位:广东科技学院 管理学院,广东 东莞 523083;广州华商学院 创新创业学院,广州 511300;沈阳理工大学 经济管理学院,沈阳 113122
摘    要:大学生创新创业认知行为模式有其特殊性,大学生因年龄和社会阅历等决定其创新创业认知始于感性,要经多维环境持续相互作用才能达到完全认知。从大学生创新创业能力来源出发,对大学生创新创业认知特点进行研究,构建大学生创新创业认知行为宏观、中观、微观三维“耦合”模型,同时探讨大学生对创新创业资源的认知,指出现有研究存在的不足,并对大学生创新创业认知行为模式未来研究进行展望。

关 键 词:创新创业  认知模式  耦合认知  创业资源

Research on Cognitive Behavior Pattern of College Students'' Innovation and Entrepreneurship
Abstract:College students'' cognitive behavior pattern of innovation and entrepreneurship has its particularity. Due to the characteristics of age and social experience, college students'' cognition of innovation and entrepreneurship always start from sensibility and can only be fully realized through continuous interaction of multi-dimensional environment. Starting from the sources of college students'' innovative undertaking ability, cognitive characteristics were studied on college students'' innovative undertaking, college students'' innovative entrepreneurial cognitive behavioral macro, meso and micro 3 d coupling model was constructed of , and the college students'' cognition to the entrepreneurial innovation resources was discussed , which pointed out the existing research shortcomings on college students'' innovative undertaking cognitive behavior ,and patterns for future research were also discussed.
Keywords:innovation and entrepreneurship  cognitive model  coupling cognition  entrepreneurship resources
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