| 跨境电商英语沟通中的语用移情策略研究 |
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| 作者姓名： | 王琼 |
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| 作者单位： | 浙江金融职业学院国际商学院 |
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| 基金项目： | 浙江金融职业学院2019年度基本科研业务费一般项目(2019YB44)。 |
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| 摘 要： | 跨境电商的飞速发展离不开跨境电商英语沟通质量的提升,跨境电商英语沟通是在交流过程中,买卖双方传递、共享信息和感情的过程。运用语用学的移情理论,结合跨境电商英语沟通特点,从礼貌语、委婉语、模糊语和幽默语等方面,建构语用移情策略,有助于缩短买卖双方的心理距离,达到预期的语用效果,推动畅通有效地跨境电商沟通。
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| 关 键 词： | 跨境电商英语沟通 移情策略 礼貌语 委婉语 模糊语 幽默语 |
A Study of Pragmatic Empathy Strategies in Cross-border E-commerce English Communication |
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| Authors: | WANG Qiong |
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| Institution: | (School of International Business,Zhejiang Financial College) |
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| Abstract: | The rapid development of cross-border e-commerce is inseparable from the improvement of the quality of cross-border e-commerce English communication.Cross-border e-commerce English communication is the process of communicating and sharing information and feelings between buyers and sellers in the communication process.Based on the empathy theory of pragmatics and the characteristics of cross-border E-commerce English communication,this paper constructs pragmatic empathy strategies from politeness,euphemism,vagueness and humor,which helps to shorten the psychological distance between buyers and sellers,achieve the expected pragmatic effect,and promote smooth and effective cross-border e-commerce communication. |
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| Keywords: | English communication in cross-border e-commerce empathy strategy polite language euphemism vague language humorous language |
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