新经济背景下企业市场营销战略思路探讨

在当前经济形势下,企业若想获得可持续发展,科学、合理的市场营销是关键。只有树立新的市场营销战略,努力提高核心竞争力,才能不断适应新经济发展,使企业在越来越激烈的市场竞争中获得一席之地。本文立足于我国新经济背景,分析新经济对企业市场营销的影响和研究市场营销新思维的重要性,探讨目前企业的市场营销现状,找寻适应新经济背景的企业营销战略思路,以期推动我国企业健康发展。

Discussion on the Thinking of Enterprise Marketing Strategy under the Background of New Economy

In the current economic situation,if enterprises want to achieve sustainable development,scientific and reasonable marketing is the key.Only by setting up a new marketing strategy and striving to improve the core competitiveness,can the enterprise constantly adapt to the development of the new economy and gain a place in the increasingly fierce market competition.Based on the background of China's new economy,this paper analyzes the impact of the new economy on enterprise marketing and the importance of studying new marketing thinking,discusses the current situation of enterprise marketing,and looks for the enterprise marketing strategy to adapt to the new economic background,so as to promote the healthy development of China's enterprises.