| 基于CRM理念的企业电子商务实施 |
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| 引用本文： | 梁静国,许国利. 基于CRM理念的企业电子商务实施[J]. 物流科技, 2004, 27(10): 60-62 |
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| 作者姓名： | 梁静国 许国利 |
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| 作者单位： | 哈尔滨工程大学 |
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| 摘 要： | 通过CRM理念指导企业电子商务实施，帮助企业建立更加完善的客户关系，提高客户满意度，进而提高企业核心竞争力。本文从CRM理念和CRM软件两方面阐述CRM理论并分析电子商务与CRM之间的关系。研究如何以CRM理念指导企业电子商务的实施，并针对实施的不同阶段提出相应的措施。
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| 关 键 词： | CRM 企业 电子商务 客户关系管理 核心竞争力 |
| 文章编号： | 1002-3100(2004)10-0060-03 |
| 修稿时间： | 2004-07-21 |
Impiementing E-Business With CRM Idea |
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| LIANG Jing-guo,XU Guo-li. Impiementing E-Business With CRM Idea[J]. Logistics Management, 2004, 27(10): 60-62 |
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| Authors: | LIANG Jing-guo XU Guo-li |
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| Affiliation: | Harbin Engineering University |
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| Abstract: | Implementing E-Business with CRM idea will help enterprises to establish more perfect customer relationship, improve customer satisfaction, and improve enterprise's core competition. This thesis sets forth CRM theory and analyses the relation between E-Business and CRM with CRM idea and CRM software. It studies how to implement E-Business with CRM idea, and puts forward the corresponding measures in different implement stages. |
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| Keywords: | customer relationship management (CRM) e-business one to one marketing |
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