浅谈国际市场调查思路--从几个典型的失败案例谈起

在中国加入WTO的新环境下，越来越多的国内企业走向国际市场，在“走出去”的过程中，最容易出问题的环节就是国际市场调查的不完整，本文列出并分析了几个典型的失败案例来说明这一点，并指出科学的调查思路与方法可以避免国际市场调查的不完整，本文的创新之处在于给出了一个逻辑清楚的调查思路和自命名为模块分析法的调查方法。

Thoughtway of International Survey -Lessons From Typical Defeat Cases

With Chinese' entry into WTO, more and more enterprises surf into the international market. During this course the key point easily running trouble is the non-integrality of the international market survey. The article induces several typical defeat cases to illustrate the viewpoint and point out this kind of non-integrality can be avoided by the way of scientific thoughtway and means. The innovation of this article is that it gives us a logistic thoughtway of international market research and a new method named as modularized analytical method.