服饰产品外观设计中的符号解析

造型、色彩、材质、图案等结构单元是影响服饰产品意义产生的基本元素,本文从产品语义学角度剖析了服饰产品设计元素内涵及意义,以及这些结构单元在不同存在状态下的语意构成。把感性的服饰产品设计过程纳入到理性化思维模式中,使设计过程透明化,将理性分析与感性经验有机地结合在一起,增强产品开发对市场的把握度。据此,设计师可结合目标消费群体的生活方式、价值取向、审美喜好、消费心理等,选择相应的的设计元素进行创作,增强设计的可控性。

Symbol Resolution in Designing Apparel Products

The structural unit of the Shape, color, texture, pattern, etc. is the basic elements affected the meaning of apparel products. This paper analyzes the connotation of product design elements and the semantic constitution in different existential states from the point of product semantics. Take the emotional design process into rational mode of thinking to make the design process transparent. Combined the rational analysis and perceptual experience together organically, and enhance the certainty of product development for the market. Accordingly, designers can according to the target consumer groups lifestyles, values, aesthetic preferences, consumer psychology select the appropriate design elements to create, enhancing the controllability of design.