| 论海峡旅游品牌的构建 |
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| 引用本文： | 伍弦,黄远水.论海峡旅游品牌的构建[J].科技和产业,2009,9(5):75-78. |
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| 作者姓名： | 伍弦 黄远水 |
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| 作者单位： | 华侨大学,旅游学院,福建,泉州,362021 |
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| 摘 要： | 在国家"十一五"旅游规划中,明确提出要打造"海峡旅游品牌",并将海峡西岸旅游区列入"十一五"期间优先规划和重点建设的12个旅游区发展之一。如今,福建省正加大力度全面构建海峡旅游品牌。本文首先界定了海峡旅游品牌的概念,并对海峡旅游品牌的发展现状进行分析,最后提出了海峡旅游品牌构建的思路。
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| 关 键 词： | 品牌 海峡旅游品牌 构建 |
On the Construction of the Cross-strait Tourism Brand |
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| WU Xian,HUANG Yuan-shui.On the Construction of the Cross-strait Tourism Brand[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2009,9(5):75-78. |
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| Authors: | WU Xian HUANG Yuan-shui |
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| Institution: | College of Tourism;Huaqiao University;Quanzhou Fujian 362021;China |
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| Abstract: | In the 11th 5-years national tourism plan,it was made clear that the country is about to construct the cross-strait tourism brand and moreover the cross-strait tourism zone was listed as the No.1 of the 12 tourism zones that the country will plan preferentially and construct intensively during the period of the 11th 5-years national plan.At present,the construction of cross-strait tourism brand is under comprehensive efforts of Fujian Province.This paper,via the definition of the concept of cross-strait tou... |
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| Keywords: | brand cross-strait tourism brand construction |
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