| 我国企业的OEM/OBM之路 |
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| 引用本文： | 夏会军,张阳红,李海军.我国企业的OEM/OBM之路[J].商业研究,2005(14):99-101. |
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| 作者姓名： | 夏会军 张阳红 李海军 |
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| 作者单位： | 哈尔滨工程大学,经济管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 凭借廉价的劳动力成本和巨大的市场潜力,我国已经成为世界制造业大国,名副其实的“世界工厂”,OEM生产方式在这一过程中功不可没。许多企业获益匪浅,目前,有些企业已经在国际市场上崭露头角,但OEM只是一个开始,由OEM/ODM生产方式转向OBM才是我国企业的发展方向。
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| 关 键 词： | OEM ODM OBM |
| 文章编号： | 1001-148X(2005)14-0099-02 |
Chinese Enterprises' Way From OEM to OBM |
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| XIA Hui-jun,ZHANG Yang-hong,LI Hai-jun.Chinese Enterprises'''' Way From OEM to OBM[J].Commercial Research,2005(14):99-101. |
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| Authors: | XIA Hui-jun ZHANG Yang-hong LI Hai-jun |
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| Abstract: | Relying on the low labor cost and ecormous market potential,China has already become a big country with manufacturing industry as the 'world factory'.The mode of OEM which benefits many enterprises,has made great contribution in this course.At present,some enterprises have rigen to fame in the international market.While the mode of OEM is just a beginning,the transformation from the mode of OEM/ODM to OBM is the real direction of Chinese developing enterprises'. |
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| Keywords: | OEM ODM OBM |
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