| 乡村旅游偏好差异测量研究:基于离散选择模型 |
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| 引用本文： | 葛学峰,武春友.乡村旅游偏好差异测量研究:基于离散选择模型[J].旅游学刊,2010,25(1). |
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| 作者姓名： | 葛学峰 武春友 |
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| 作者单位： | 大连理工大学管理学院,辽宁,大连,116024 |
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| 基金项目： | 教育部人文社会科学规划基金项目(07JA630043)~~ |
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| 摘 要： | 消费者偏好分析是进行产品开发、市场营销的基础,本文运用离散选择模型中的Multinomial logit(MNL)模型,分析旅游消费者在产品选择过程中,其个人特征及行为特征对某类旅游产品偏好的影响。通过大连乡村旅游消费者产品选择行为的实证研究,表明乡村旅游消费者对不同类别产品的偏好,会随着消费者个人特征和行为特征的不同而发生变化。MNL模型能较为合理地解释乡村旅游者个人特征和行为特征与乡村旅游产品选择偏好之间的关系。
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| 关 键 词： | 离散选择模型 MNL模型 乡村旅游 偏好 |
Measuring the Differences of Rural Tourism Preferences: Based on Discrete Choice Model |
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| GE Xue-feng,WU Chun-you.Measuring the Differences of Rural Tourism Preferences: Based on Discrete Choice Model[J].Tourism Tribune,2010,25(1). |
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| Authors: | GE Xue-feng WU Chun-you |
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| Institution: | School of Management/a>;Dalian University of Technology/a>;Dalian 116024/a>;China |
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| Abstract: | Analysis of consumers' preferences is based on product development and marketing.The paper,using Multinomial Logit(MNL) model,analyzes the impact for personal and behavioral characteristics on preferences of tourism products in the course of consumers' choice of products.Through empirical study of rural tourists' product choosing behavior in Dalian,it shows that rural consumers' preferences for different types of products will change in accordance with their personal and behavioral characteristics.MNL model... |
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| Keywords: | discrete choice model MNL model rural tourism preference |
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