中国自主品牌制造业的品牌升级路径

创建全球性品牌是中国企业参与国际竞争的关键成功要素，是中国众多企业未来必须的战略任务。文章分析了中国自主品牌制造企业创建国际知名品牌的策略选择。指出中国制造业在实施品牌升级战略时，必须对竞争对手的实．力、市场结构特征有充分的认识，对企业本身的比较优势与竞争优势以及劣势有透彻的分析，并在此基础上制定出切实可行的发展战略。

Ways to the Brand Upgrading of Chinese Independent Brand Manufacturing Industry

The establishment of globally well-renown brands is an important ingredient for Chinese enterprises to successfully participate in international competition and a strategic task that many Chinese enterprises must realize. The paper gives an analysis of strategic decision-making of Chinese independent brands to establish internationally well- renown brands.It also points out that,while adopting its strategies of brand upgrading,Chinese manufacturing indus- try should be fully aware of the capacity of competi...