| 网络营销背景下的旅游企业客户关系管理 |
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| 引用本文： | 杨芬. 网络营销背景下的旅游企业客户关系管理[J]. 商品储运与养护, 2007, 29(6): 131-132 |
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| 作者姓名： | 杨芬 |
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| 作者单位： | 荆州职业技术学院工商管理系,荆州,434020 |
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| 摘 要： | 网络营销时代的到来为旅游企业客户关系管理提供了便利条件.运用客户关系管理可以改变我国旅行社小、散、弱的特点,能真正把旅游市场进行有层次的细分,具有全员营销的功能.
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| 关 键 词： | 网络 营销 旅游 客户 |
| 文章编号： | 1007-4538(2007)06-0131-02 |
| 修稿时间： | 2007-09-22 |
The tour that is under the network marketing background business enterprise customer relation management |
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| Yang Fen. The tour that is under the network marketing background business enterprise customer relation management[J]. Storage Transportation & Preservation of Commodities, 2007, 29(6): 131-132 |
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| Authors: | Yang Fen |
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| Affiliation: | Journal of JingZhou Vocational Technology college Industry and business management department Jingzhou 434020 |
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| Abstract: | arrival of network marketing ages for tour business enterprise customer relation management provided convenience condition.Usage customer relation management can change our country the travel agency be small,spread,weak characteristics,ability real tour the market carry on having subdivide of layer and have a whole member the function of the marketing. |
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| Keywords: | Network Marketing Tour Customer |
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