“勾魂摄心”的广告表现技巧——浅析催眠手法在广告中的体现

随着人们对催眠的深入认识和实践,催眠渐渐从心理治疗手段走上广告表现之路。在广告中的文字组织上,体现出催眠语法的运用;而在画面和声音上,有次感元的理论做指引。最终都为达到设定心锚的效果,在商品和受众的情绪之间建立神经链。

Heart soul perturbation of advertising presentation skills:analysis of hypnosis techniques apply in advertising

As the people in-depth understanding and practice about hypnosis, hypnosis gradually embarked on the road about the performance of advertising from a psychological treatment. The organization and the use of text in ads may reflect the use of hypnosis grammar, and in the picture and sound of ads, there is guidance to do with the theory about sub-modalities. Ultimately these will set the mind to achieve the effect of anchor, establishing the neural chain between goods and the mood of audience.