| 品牌竞争提升制造业能级的路径探究 |
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| 引用本文： | 王浩,朱正浩. 品牌竞争提升制造业能级的路径探究[J]. 浙江工商职业技术学院学报, 2011, 10(1): 29-33 |
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| 作者姓名： | 王浩 朱正浩 |
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| 作者单位： | 1. 浙江银监局,浙江杭州,310001
2. 浙江工商职业技术学院,浙江宁波,315012 |
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| 基金项目： | 2010年度宁波市社会科学研究基地立项课题 |
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| 摘 要： | 随着越来越多的国际品牌登陆中国,国内本土制造业品牌是逐渐被兼并,还是收购其他企业壮大实力谋求更大的发展,已成为一个很现实的问题.制造业企业可以通过塑造品牌竞争力,提升制造创新能力、促进制造品牌规模优势发展,实现制造企业向现代企业制度转型,打造具有地域特色的区域制造业品牌和国际品牌,从而提升制造业能级.根据品牌竞争和制造...
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| 关 键 词： | 品牌竞争 制造业能级 提升 路径 |
The Path to Promote Manufacturing Level by Enhancing Brand Competition |
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| Wang Hao,Zhu Zheng-hao. The Path to Promote Manufacturing Level by Enhancing Brand Competition[J]. Journal of Zhejiang Business Technology Institute, 2011, 10(1): 29-33 |
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| Authors: | Wang Hao Zhu Zheng-hao |
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| Affiliation: | Wang Hao Zhu Zheng-hao(1.CBRC Zhejiang Office,Hangzhou 310001,China; 2.Zhejiang Business Technology Institute,Ningbo 315012,China) |
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| Abstract: | This article describes the definitions of brand competition and manufacturing level.The path to promote manufacturing level by enhancing brand competition is also discussed ranging from manufacturing enterprises＇ innovation capability,economies of scale,industry chain,enterprise management,industry clustering level to regional industry level. |
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| Keywords: | brand competition manufacturing level Promote Path |
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